Specification
222õ297, 215 pages, 65 000-70 000 circulation, 10 issues per year.
Description
The Best Interiors magazine is one of the projects of the Warner World Media
Publishing House – a well-known and recognized leader of the publishing market.
The first issue of The Best Interiors was launched in September 2001 and its circulation
was 35 000. Since that moment the circulation has been steadily growing and has
reached 80 000 level.
Nowadays The Best Interiors is:
- about 15 interior objects in each issue, taken by our own professional photographers
- about 215 pages of the brightest projects of modern architecture
- a team of professional journalists, specialized in the field of design and architecture
- more than 330 000 readers of each issue
- an effective distribution system, making the magazine available to the population
of about 80 Russian cities
Headlines
1. News gives our clients, both factories and dealers, an opportunity to present an
audience the objects of new collections, to inform about opening of new interior shops,
carrying out home exhibitions and presentations, the most interesting visits of famous
designers with their new collections to Russia. The offered volume of information support
for clients constitutes one note in News or Thematic reviews for the 1/1 of the advertising
page.
2. Interviews with chief-executives/owners of the companies/heads of the
representative offices of foreign factories in Russia. It gives a reader an opportunity to
learn more about the activity of the company, its history, products, brands, which are
presented by the company at the Russian market.
3. Review of main Russian and international exhibitions.
4. Thematic reviews of one issue join different representatives of one of the market
segments such as sanitary engineering, upholstery furniture, household appliances...
It helps a reader to concentrate on one theme and make his choice of the presented
diversity of styles, ideas and brands, to become familiar with new tendencies in that
very segment of the market.
Editorial plan of thematic reviews for the year 2009:
- ¹74 (February) – cabinet furniture
- ¹75 (March) – bedrooms, wallpaper (wall covering)
- ¹76 (April) – armchairs, bathroom fixtures and furniture for bathrooms
- ¹77 (May) – ceramic tiles, furniture for children’s rooms
- ¹78 (June) – doors/partitions, chairs
- ¹79 (July -August) – household goods, lighting
- ¹80 (September) – dinner groups, cars (interior/design)
- ¹81 (October) – sofas, bathroom fixtures and furniture for bathrooms
- ¹82 (November) – kitchens, fitted household appliances
- ¹83 (December-January) – household appliances, fireplaces
Audience
The majority of our readers are well off people, from time to time or permanently
occupied by decorating (or refurbishing) of their apartments. This is traditionally
the most active part of our audience.
Among them:
- 74% - in a business active age
- 62% - women
- 78% - married
- 70% - with a higher education
- 80% - employed
- 37% - chief-executives and owners of companies
- 40% - specialists
- 72% - make choice of furniture and materials by themselves
- 28% - rely on architects and designers professionalism (21% of them find their architects
with the help of The Best Interiors).
EURO 100 000 is an average budget for solving interior problems.
Distribution
The Best Interiors magazine is distributed:
- in retail through the network of newsstands and booths (4300 -in Moscow and about
4200 – in Moscow region and more than 780 supermarkets)
- by subscription through the “Press of Russia “catalogue
- by a direct mail to architects and designers, the biggest realtors and developers
in the luxury sector
Ural: Ekaterinburg, Izhevsk, Kurgan, Nizhnevartovsk, Perm, Salekhard,
Tyumen, Chelyabinsk, Ugorsk.
Siberia: Barnaul, Irkutsk, Krasnoyarsk, Novosibirsk, Norilsk, Omsk.
The Far East: Blagoveschensk, Vladivostok, Petropavlovsk-Kamchatskiy,
Usuriisk, Khabarovsk.
The South: Astrakhan, Volgograd, Krasnodar, Nalchik, Rostov-on-Don,
Stavropol.
The Volga Region: Arzamas, Kazan, Cyrus, Nizhniy Novgorod, Orenburg,
Penza, Samara, Saratov, Sizran, Tolyatti, Ulyanovsk, Ufa, Cheboksary.
The Central Region: Belgorod, Bryansk, Vladimir, Volokolamsk, Voronezh,
Ivanovo, Kaluga, Kostroma, Kursk, Lipetsk, Orel, Rybinsk, Ryazan, Smolensk, Tver,
Tula, Shuia, Yaroslavl.
The North-West: St. Petersburg, Arkhangelsk, Velikiye Luki, Vologda,
Kaliningrad, Murmansk, Velikiy Novgorod, Petrozavodsk, Pskov, Cherepovets.
Ukraine: Kiev, Dnepropetrovsk, Kharkov.
Belorussia: Minsk, Gomel, Orsha.
Advertising efficiency
An issue of a monthly magazine usually has 4-5 readers and keeps its actuality for 2-3 months. However, the choice of unique objects, which stay actual for a long time, makes the magazine a collection item (some kind of anthology of architecture and design in many volumes) and prolongs the issue‘s lifetime till several years. Advertising in such an issue works longer than in an ordinary one and fastens positive associations of products or services to the name of the company.
Partners
Angelina, Barrok, Bontempi, Bork, Bosca, Cattelan Italia, Edicer Spa, Elit Aqua,
Europlast, France Mebel Decor, Frighetto, Möbel&Zeit, Mediaedge:cia, Gigi Santamaria,
Gira, Jacuzzi, KBE, Key Italia, Gallery Neuhaus,Legna Classic, Natuzzi, Nieri, Pedini,
Pianca, Poggenpohl, Red Apple, Regia, Savio Firmino, Soher, Stilema, Tarkett, Teuco,
Tonet, Vicente Zaragoza, Zanaboni, QLT Solution, Roca, Scavolini, Spar Trade, Svag,
WWTS, Interior Academy, AEG, Blomberg, Cjase, Ampir-Decor, Big Ben, Gamma, Extra
Class Interiors, Mitsubitshi, Paganel, Paradigma, Real-R, Scvirel, Sokrat Media,
Strong, Tango, Estok, Bosch and Siemens, Keramistika, Kaldewei, Mebeland, Rolf Benz,
Thonet, Nolte Küchen, Hansa, HSK, Hülsta, Hansgrohe, SieMatic, Veneta Cucine, Vicent
Montoro, Formitalia, First Class Interiors, The Royal Collection, L-Style, Noirot,
Fratelli Radice, De Light, L’Originale, Loki, Mekran, ICE, Ceramic Tiles of Italy,
Hogart, Electrolux Major Appliances Russia, Trade & Economy Department of the Embassy
of Spain, Miele, Pronorm, Laufen, Gorenje, Delta, Idial Standart, Marn Interior
Diseno, Tulikivi, New Interior, MiassMebel, Lago, i4Mariani, Barovier&Toso, Move,
Sellaro, Riva, Fashion Keramica, Valentini Mobili, Natex, Bosal, Exterio, Jung,
Prealpi, Lubiex, Leva, Pelipal, Gervasoni, Mobileffe, Rambulle, Zambaiti, Zanotta,
Parentesi Quadra, Selva and others.
The Best Interiors magazine participates in all main Moscow exhibitions, such as MOSBUILD/BATIMAT, MEBEL, EUROEXPOMEBEL, ARCH-Moscow, I SALONI WORLDWIDE and others. We also pay great attention to foreign exhibitions: I SALONI – Milan, ABITARE IL TEMPO – Verona, FIM/HABITAT – Valencia AMBIENTE, IMM Cologne, CERSAIE – Bologna, ISH FRANKFURT – Frankfurt, CEVISAMA – Valencia and others.