The eatery is situated in the very center of Genoa in the building of the eighteenth century, which was reconstructed after the World War II. Before the Beautiful Loser club appeared in the building it had been occupied by a tavern. To reveal the beauty of the original brickwork of the walls and vaults there needed to wash out the soot and old stucco. There are no external windows in the club thus the illumination plays the great role in the interior. It underlines the texture variety of textile, the beauty of the old brickworks and the smoothness of the plastered surfaces. All the entrance area is decorated according to the principle «Mangiobevosentovivo» which means eat-drink-hear-live. The main hall is painted in white and red colours, there is a long red counter of parallelepiped form. The furnishing consists of tall metal tables of white colour and high stools with the seating in the form of a bear lid. The floor is covered with the carpet depicted Woody Allen.